Philips Zoom in-office whitening
Teeth Whitening in Lawrenceville, NJ
Done at our office on Federal City Road in Lawrence Township, minutes from I-295 : a professional-strength gel, your gums protected, and a smile up to 8 shades brighter in a single visit, Saturdays and weekday evenings included.
- Philips Zoom
- Up to 8 shades brighter
- Saturdays 9 am–2 pm
- 0% financing through Cherry
800+ five-star reviews · 8-Time Top Doctor
Teeth whitening in Lawrenceville, NJ: what to expect
For teeth whitening in Lawrenceville, NJ, Deluxe Dentistry & Esthetics provides Philips Zoom in-office whitening at 100 Federal City Rd, Suite 104B, in Lawrence Township, minutes from I-295. Your teeth and gums are checked first, your gums and lips are protected, and a professional-strength gel activated by the Zoom light brightens your smile up to 8 shades in a single visit. Whitening is priced at your personalized consultation, before anything starts, and veneers and bonding are done in-house for the stains whitening can’t change. 800+ five-star reviews.
- System
- Philips Zoom, in the office
- Brighter by
- Up to 8 shades
- Cost
- Priced at your personalized consultation
- Office
- Lawrenceville, NJ
Store shelf or dental chair?
Strips Take Weeks. In-Office Whitening Takes One Visit.
Every whitening product either bleaches stains or polishes them off. The difference is strength, speed and whether a dentist protects your gums and enamel. The ADA’s guide to teeth whitening compares the options.
Over the counter
Whitening toothpaste & rinses
Mild abrasives polish away new surface stains between cleanings.
Good for daily upkeep
Over the counter
Strips & gels
A lower-strength peroxide worn daily, for a gradual change over several weeks.
A gradual change
Professional
Philips Zoom whitening at Deluxe
Professional-strength gel activated by the Zoom light, gums and lips protected, teeth checked first. Up to 8 shades brighter.
One visit
One visit
How Philips Zoom whitening works
Zoom is a light-activated professional whitening system. Its gel reaches the stains below the surface that toothpaste can’t.
- 1
Check
Teeth and gums are examined and your starting shade is noted, so whitening goes on a healthy smile.
- 2
Protect
Your gums and lips are isolated before any gel touches your teeth.
- 3
Whiten
A professional-strength Zoom gel is applied in the office and activated with the Zoom light, breaking down the stains below the surface.
- 4
Reveal
Up to 8 shades brighter, the same visit.

Anticipated results. Individual results may vary.
Straight answers
What to Expect From In-Office Whitening
What whitening feels like, and who it is for.
Brief, if any
Sensitivity
- Gums and lips are shielded before any gel goes on
- Some people feel cold sensitivity during or after the visit, and it typically passes quickly
- Teeth that already run sensitive? Say so when you book, and the visit is planned around it
Healthy teeth and gums
Who whitening suits
- Cavities or gum problems are treated before whitening
- Crowns, veneers and fillings keep their shade, so they are planned around
- Receding gums? Exposed roots don’t lighten and can be more sensitive, so the team looks at those first
Why teeth change color
What Causes Tooth Discoloration?
On the surface
Coffee, tea, red wine, soda, berries and tobacco leave stains on the enamel. These respond best to whitening.
With time
Enamel thins over time, so more of the yellower layer underneath shows through. Whitening brightens it.
Inside the tooth
Certain antibiotics, too much fluoride while teeth were forming, or an injury can color the tooth from within. Veneers cover these.
Will it work for you?
Will whitening work on my stains?
Whitening is excellent on some stains and does nothing for others. Choose the one that sounds like your teeth.
A yellow tint
An ideal candidate
Yellow teeth respond best to whitening and can brighten up to 8 shades.
Evenings & Saturdays
One Whitening Visit That Fits Your Week
Philips Zoom whitening takes a single visit, so the only question is when. Our Lawrenceville, NJ office on Federal City Road is minutes from I-295 and open after work two evenings a week and on Saturday mornings.
- About 7 minutes from Ewing, NJ and 8 minutes from The College of New Jersey, without traffic
- About 10 minutes from Pennington, NJ and 15 minutes from Titusville, NJ, without traffic
- Mostly by I-295: about 14 minutes from Hamilton Square, NJ and 19 minutes from Yardville, NJ, without traffic
- One visit on a Saturday 9 am–2 pm, or a Wednesday or Thursday until 7 pm
OurLawrenceville, NJ office
100 Federal City Rd, Suite 104B,Lawrenceville, NJ08648On Federal City Road in Lawrence Township, minutes from I-295.
Typical drive to theLawrenceville, NJ office without traffic. FromEwing, NJ: about7min viaRoute 31 and Federal City Road.
The science, briefly
Why does professional whitening reach deeper stains?
Toothpastes and powders only polish the surface. A peroxide whitening gel moves into the tooth and breaks down the stain molecules that set its color, which is why a professional treatment changes the shade itself.
Afterward
How do I keep my teeth white?
- Brush twice and floss once every day
- Go easy on coffee, tea, red wine, soda and tobacco
- Stay on schedule with professional cleanings
- Planning veneers? Whiten first so they match
8-Time Top Doctor. 800+ Five-Star Reviews.
“My service was teeth whitening and I seen a change in my smile and confidence from when I first walked in and after. I wish I can rate 100 times 5. Would recommend!!!”
“The work done on my teeth was top-notch, and I left with a brighter smile. I highly recommend this dental practice for their professionalism and excellent patient care.”
“I am super happy with the cosmetic dentistry I had done in this office! Thank you for bringing confidence to my smile!!”
“I had a horseback riding accident and needed to come in as an emergency on a Saturday. The staff were really kind and accommodating, and Dr. Godko saved my smile by making sure my teeth could heal completely! I’m so grateful. I wish I lived closer so I could be a regular patient!”
“Great dentist clinic with professional and kind personal. I’ll absolutely recommend it! Thank you for my beautiful and healthy smile)”
“Professional state of the art dental facility. Dr.Maxim Godko has an excellent beside manner . Putting my fear of the dentist at ease along side with his assistant. I felt confident in the quality care I received. Thank you”
“I have anxiety around dental work due to negative past experience, but Dr. Godko made me feel extremely comfortable and reassured.”
“They went over a treatment plan that explained my costs and what my insurance covers. I left feeling confident in having work done there.”

Meet your dentist
Whitening planned with the rest of your smile
Dr. Maxim Godko, an 8-Time Top Doctor and NYU College of Dentistry graduate, plans cosmetic care in the order that gives the best result, with whitening before any bonding or veneers, at both offices.
8×
8-Time Top Doctor
IV
Sedation given by Dr. Godko
NYU
College of Dentistry graduate
Payment options
Paying for teeth whitening in Lawrenceville, NJ
Insurance, 0% financing through Cherry and our in-house membership plans. You see your options and costs before treatment starts.
Insurance
PPO plans and most carriers
We accept PPO plans and most carriers, including CIGNA, MetLife, Blue Cross Blue Shield, Delta Dental and GEHA Connection Dental. No Medicaid, DMO or HMO plans accepted.We work with your insurance to ensure you receive the maximum benefit.
Financing
0% financing with Cherry
- 0% financing through Cherry
- Many patients qualify for 0% interest plans if paid on time.
No insurance?
In-house membership plans
One yearly fee for preventive care, with discounts on other treatment and no deductibles, maximums or waiting periods.
See the plans and termsNervous about the dentist?
Nitrous oxide, oral sedation or IV sedation, with Dr. Godko certified in all three.
FAQ
Teeth whitening in Lawrenceville, NJ: your questions, answered
Whitening is priced at your personalized consultation, so you know the cost before anything starts. The exam, and a cleaning if your teeth need one, come first and are often covered: we accept PPO plans and most carriers, including CIGNA, MetLife, Blue Cross Blue Shield, Delta Dental and GEHA Connection Dental. No Medicaid, DMO or HMO plans accepted. Whitening itself is cosmetic, so plans don’t usually cover it; 0% financing through Cherry and in-house membership plans are available.
For most people, yes. Strips use a milder gel worn for weeks and don’t reach every surface evenly; Philips Zoom uses a professional-strength gel, activated in the office with your gums protected, for up to 8 shades brighter in a single visit. Your teeth are checked first, so you don’t spend money whitening stains that won’t respond.
Philips Zoom, done in the office. Your gums and lips are isolated, a professional-strength Zoom gel is applied and activated with the Zoom light, and the whole visit is supervised by the dental team.
Say so when you book, and the visit is planned around it. Your teeth and gums are checked first, exposed roots on receding gums are looked at before any gel goes on, and your gums and lips are shielded. Any cold sensitivity during or after the visit typically passes quickly.
Yes. Whitening usually needs no numbing, and the gel never touches your gums or lips. If dental visits make you anxious, nitrous oxide, oral sedation and IV sedation are available, given by Dr. Godko himself, and the team speaks English, Ukrainian and Russian.
Up to 8 shades is the top of the range. Yellow teeth and surface stains from coffee, tea and wine respond best; brown or gray teeth respond less, stains inside the tooth don’t respond (porcelain veneers cover those), and crowns, veneers and fillings keep their shade. Your starting shade is noted at the check, so you can see exactly how far your own teeth came.
Mostly habits: coffee, tea, red wine, soda and tobacco bring stains back sooner, while brushing, flossing and regular cleanings keep your smile bright for longer. When the shade starts to dull, a repeat in-office visit brings it back.
Yes. The Lawrenceville, NJ office is open Wednesday 9:30 am–7 pm, Thursday 9 am–7 pm and Saturday 9 am–2 pm, as well as Monday 9 am–5:30 pm, Tuesday 9 am–5 pm and Friday 9 am–5 pm, and Philips Zoom whitening is done in a single visit.
At 100 Federal City Rd, Suite 104B, Lawrenceville, NJ 08648, on Federal City Road in Lawrence Township, minutes from I-295. Book online any time, or call (609) 400-1393 or (609) 303-2005.
Without traffic, about 19 minutes from Kingston, NJ and Plainsboro, NJ and about 24 minutes from Rocky Hill, NJ, finishing on Route 1 and I-295.
Keep exploring
Related care

Porcelain Veneers
Porcelain veneers for a brighter, even smile.

Dental Bonding
Chips and gaps repaired with tooth-colored resin.

Smile Makeover
Several treatments planned together for the smile you want.

Composite Veneers
Veneers sculpted from tooth-colored composite.

Veneers Before and After
Veneer results, before and after.

Gum Contouring
A more even gum line for a balanced smile.

Teeth Cleaning
A thorough cleaning that clears plaque, tartar and surface stains.

Dental Exams
A complete check of your teeth, gums and bite.
Two offices, identical services
Lawrenceville, NJ & Skillman, NJ
Every procedure is available at both offices, so pick whichever is easier, near home or near work.
Mercer County, NJ
Deluxe Dentistry & EstheticsLawrenceville, NJ
100 Federal City Rd, Suite 104BLawrenceville, NJ08648
Mon 9 am–5:30 pm · Tue 9 am–5 pm · Wed 9:30 am–7 pm · Thu 9 am–7 pm · Fri 9 am–5 pm · Sat 9 am–2 pm
Somerset County, NJ
Deluxe Dentistry & EstheticsSkillman, NJ
40 Nevius Blvd, Suite 150Skillman, NJ08558
Mon–Thu 9 am–6 pm · Fri 9 am–5 pm
New patients always welcome
A brighter smile in one visit
Book Philips Zoom whitening at our Lawrenceville, NJ office on Federal City Road, open Wednesday and Thursday evenings and Saturdays 9 am–2 pm.
Deluxe Dentistry & Esthetics proudly servesLawrenceville, NJ, and the neighboring communities ofPrinceton, Mercerville, Hopewell, Plainsboro, Titusville, Robbinsville, Yardville, Hamilton, West Windsor, Ewing, Princeton Junction, Trenton, Pennington, West Trenton, Hamilton Square, NJ, from ourLawrenceville, NJ office located at100 Federal City Rd, Suite 104B,Lawrenceville, NJ08648, (609) 400-1393.

